Manager Creative Copy

Introduction

Do you want to join an organization that invests in you as a Manager, Creative Copy? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

 Learn more about Employee Benefits

  You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Manager Creative Copy like you to be a part of our team.

 Job Summary and Qualifications

At HCA Healthcare, we are driven by a single mission: Above all else, we are committed to the care and improvement of human life. That's more than just a privilege. At HCA Healthcare, it is our calling. Since our founding more than 55 years ago, we have followed a vision of healthcare the way it should be: patient-centered, constantly evolving and constantly improving, practiced with integrity and compassion. We all have a role in making this vision a reality. Together, we can improve more lives in more ways.

 We’re looking for a manager of creative copy to drive the creation of bold, original, brand-defining advertising copy. This is a hands-on creative role for a writer who loves concepting campaign copy, crafting headlines, taglines and themes and developing smart, memorable messaging that leaves a mark.

 You’ll partner closely with ideators, designers, video producers, marketers, and stakeholders to develop compelling creative copy that aligns with brand strategy and business goals. This role will take ownership of creative output, lead by example, and raise the bar for our brand’s creative voice, without currently managing direct reports. This role will also be responsible for tracking projects through the production process, ensuring clear communication between themselves and other team members, stakeholders, clients and leadership

Creative Services Portfolio:

https://hcacreativeservices.com/

 What you will do in this role:

• Provide expertise and support in all phases of copywriting for marketing campaigns and creative assets
• Concept and write creative advertising copy, including:
• Campaign ideas and creative platforms
• Headlines, taglines, and brand lines
• Themes
• Advertising and promotional copy across digital, print, social, video, radio and OOH
• Develop compelling creative themes and messaging frameworks for campaigns, events and creative initiatives
• Partner closely with ideators, designers, art directors, and creative leads to bring ideas to life
• Own copy from initial concept through final execution and production
• Push ideas beyond the obvious while staying true to brand strategy
• Maintain and evolve brand voice, tone, and creative standards
• Pitch and defend creative concepts to internal stakeholders
• Provide thoughtful feedback and creative guidance on copy

What qualifications you will need:

• Bachelor’s degree in marketing, design, creative development or similar fields
• 5+ years of experience writing advertising or brand-focused creative copy
• A portfolio that showcases campaign work, headlines, taglines, and big ideas
• Extensive experience using project management systems and production workflows
• Experience in ideation, developing and pitching creative copy to clients, marketing and branding leadership and executive leadership.
• A heart for storytelling in the creative space
• Strong conceptual thinking paired with exceptional writing skills
• Experience developing integrated campaigns across multiple channels
• Experience working in an in-house creative team or agency environment with a background in brand, advertising or creative strategy
• Ability to take a brief and turn it into original, attention-grabbing creative
• Confidence collaborating with designers and creative partners
• Strong point of view on creative quality, brand voice, and storytelling
• Comfortable owning work end-to-end and iterating based on feedback
• Potential to lead direct reports in the future
• Proficiency in Microsoft Office suite, as well as project management applications (such as Workfront).
• Ability to create copy in English is required. Ability to create copy in Spanish is a plus.

 

  HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

 

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.